Leadership

As Managing Director, Mike Lange brings a proven track record generating results in the life sciences software industry by applying broad domain knowledge and marketing expertise. He oversees all aspects of the GoToMarket Group to ensure timely and high-quality delivery.

 

After cutting his teeth with a Chicago B2B marketing agency, Mike spent 10 years in the network security field, holding senior marketing and corporate communications roles. He then entered the life sciences industry as the first marketing hire at ClearTrial, where he developed the go-to-market strategy and executed campaigns that helped drive 75% YoY annual revenue growth and made ClearTrial the leader in clinical trial planning software.

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Following ClearTrial's acquisition by Oracle, Mike led product marketing for the company's entire health sciences portfolio, including EDC, CTMS, data warehousing and analytics, pharmacovigilance, and risk-based monitoring. He also created and launched co-marketing programs for Oracle partner solutions, ranging from ePRO and eTMF to mHealth and medication adherence solutions. Mike was then promoted to Director of Product Marketing and Strategy, where he helped develop and execute the company's product strategy and go-to-market initiatives, including successful marketing campaigns.

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After being recruited into Bioclinica, Mike built and directed the company's go-to-market initiatives, leading a global marketing team and producing high-performing campaigns for the company's eClinical software, medical imaging, drug safety, and site network solutions.

 

Today, he applies this deep experience to help life sciences software and services companies turn marketing challenges into revenue-generating opportunities.